Why Rogers is considering selling its cable streaming service

Rogers is planning to sell its video streaming service in the coming months, following a series of announcements that it would no longer be able to offer pay-TV services to its subscribers.

A company statement on Wednesday said the Rogers Cable TV streaming service would go on sale “as soon as Rogers is able to acquire an appropriate acquisition for it.”

The company would continue to offer its own video services, which include services such as Rogers’ CraveTV and TV.ca, through its own channel in Canada, the statement said.

Rogers said in the statement it will continue to operate Rogers TV, its main streaming service, and Rogers Cable Internet TV, which will be available to Rogers subscribers through Rogers’ web portal.

The company also announced in February that it is moving into the streaming-video space with its new service.

“We continue to believe that the streaming video platform will play an important role in our digital transformation,” Rogers chief executive officer Kevin Cruickshank said at the time.

“Rogers has been in this business for more than 50 years and we’re proud to have been a pioneer in the sector for more that a quarter of that time.”

Rogers said its cable TV service is being launched in 2018 and will be rolled out in 2019.

Rogers is not the only Canadian cable operator to announce plans to stop offering pay-tv services.

Shaw Communications Corp. said it would discontinue its existing subscription video service this year, and Cablevision Communications Corp., a cable company that owns Shaw TV and has also been involved in selling its satellite TV service, is also expected to stop selling its video services in 2019 as well.

CBC News has reached out to Rogers for comment.

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