Cablevision is betting that its cable-connected TV player, the Roku, will become a major player in the cord-cutting market.
Cablevision CEO Gary Cox told investors Wednesday that Roku is the next “great cord-cutter” after Apple TV.
Cox believes Roku will help cord-nevers ditch cable TV.
“Our new Roku TV player is the new cable TV app.
That’s where we’re at right now,” Cox said in an interview with CNBC.
“It’s the next great cord-user.
If you go back to 2010, you’re talking about cable TV being the new cord-divergence driver.”
Cox said Roku has over 50 million subscribers.
Roku is also a competitor to Apple TV, with over 50 percent of the U.S. TV market.
Apple TV and Roku are different brands, but Cox believes they have similar capabilities.
Roku has an app for viewing and playing video and can stream from a PC.
Apple TVs have been the top selling product category in the U.
“Apple TV has been the leading consumer electronics brand in the world for 10 years,” Cox told CNBC.
“They are the largest consumer electronics companies.
They are the only company in the entire world that has managed to keep a high level of sales despite a global decline in sales,” Cox added.”
We’re trying to capture that next billion cord-less consumers.”